drivers wanted

In the late 1990s, Volkswagen launched a very successful commercial campaign in the U.S.A. that comprised all the most popular advertising platforms back then (TV, printed media and billboards) using the slogan Drivers Wanted. All the ads, regardless of the platform, sought an emotional response from the consumer while representing a different way of driving […]


When I was a kid, August 1 was one of the days of the year I dreaded most. On the contrary, that was my dad’s favorite day, since it marked the beginning of his month-long vacation, the day he could leave his two jobs (morning and evening) behind and leave the city to spend a […]

be assertive

It’s hard to attend a seminar these days on leadership, team management or people skills without the concept of assertiveness popping up -several times. While it is hard to dispute that the quality of being self-assured and confident without being aggressive.” is an important one to master, it is also true that not enough is […]


For years and years, when we wanted to pay for a product or service we have reached for our wallet and produced some cash, that the Wikipedia defines as money in the physical form of currency, such as banknotes and coins.” Cash, of course, has been around for hundreds, thousands of years -first in the form of coins and later […]


After living in Texas for six years, the first thing that comes to my mind when I hear the term two-step is, well, two-step:  a country/western dance usually danced to country music in common time.” But in the world of technology, the term two-step is usually followed by the word verification or authentication, and -naturally- it refers to something else […]