When I saw this talk on TED.com I knew I had to watch it. After all, just a few weeks ago I wrote about the huge growth of e-commerce on mobile devices in China. And in her talk, Angela Chang explains -very well, I may add- how China is a huge laboratory of innovation and how in this lab everything takes place on people’s phones.
Five hundred million Chinese consumers -the equivalent of the combined populations of the US, UK and Germany- regularly make purchases via mobile platforms, even in brick-and-mortar stores, which begs the question: What will this transformation mean for the future of shopping?
TED@BCG is a multi-year collaboration, with touch points across the TED ecosystem. The partnership with The Boston Consulting Group includes master classes and workshops to exchange expertise at TED conferences, organizational professional development in leadership and public speaking, video content to amplify BCG’s untapped ideas and features a TED-curated banner event with diverse group of speakers from across The Boston Consulting Group community. The event gathers leaders from business, academia and society who have been at the forefront of change and transformation. The TED@BCG series of events were held in Milan in 2017, Paris in 2016, London in June 2015, Berlin in October 2014 and Singapore and San Francisco in October 2013.
Angela Wang is a core member of The Boston Consulting Group’s retail sector in Greater China. Her projects have included helping a leading Chinese regional retailer develop an omnichannel strategy for its grocery and department store businesses and redesign its organization, processes, and KPIs.