TED: Paul Rulkens

This week’s TED Talk was filmed during the 2014 TEDxMaastricht that took place on October 13 in Maastricht (the Netherlands), under the general title of Possible.

When it comes to high performance, the majority is always wrong. If the majority would be right, Lady Gaga/Lionel Messi/Brad Pitt (take your pick) would have been installed as world president by now. Humans have a bias for groupthink and as a result readily accept any prevailing wisdom.

In his talk, Paul Rulkens defends that we can skillfully use this knowledge to rapidly innovate in our business or professional field. How? By doing things differently and standing apart. If you do what is normal in your industry or profession, you do what everybody is doing and you will get the results everybody is getting as well: these are called average results. Innovation, on the other hand, is aimed at getting exceptional results.

The great Roman Emperor Marcus Aurelius once said: ‘The object of life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane.’

Paul Rulkens is an expert in achieving big goals in the easiest, fastest and most elegant way possible. Originally trained as a chemical engineer, he has moved his focus to the fascinating field of high performance. His work is based on his knowledge and experience about the practical application of behavioral psychology, neuroscience and especially common sense.

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