TED: Adam Alter

This week’s TED Talk was filmed during the 2017 TED Conference that took place on April 24-28 in Vancouver, BC (Canada), under the general title of The Future You.

Adam Alter’s talk was featured on the screen of TEDxMadrid this year (2017), but I had already watched it online -even if by accident. It is one of those talks that dwells on a topic that I find very interesting (the impact of technology on our lives), so I recommend it highly, even if I don’t agree with his point of view 100%.

In his Talk, Adam Alter reflects on how much time screens steal from us and how they’re getting away with it. He shares why all those hours you spend staring at your smartphone, tablet or computer might be making you miserable — and what you can do about it.

Because, funny as that may be, we tend to spend more on our smartphones on activities that we dislike (such as social networking, gaming, web browsing or the news) instead of on activities that we enjoy (such as reading, education, health or the weather). Fortunately, Adam brings us hope: there are things we can do to change that, and he even has some suggestions for us!

Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department. Adam is the New York Times bestselling author of the book Irresistible (March, 2017)which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping.